The founder of Persona and its parent company, ANZA Incorporated, has died.  The company announced Thursday that company founder and Watertown business leader Dennis Holien passed away on Wednesday from complications of COVID-19, after being hospitalized in Sioux Falls in recent weeks.

Holien founded Persona Signs in 1980.  Person has its corporate office and two manufacturing locations in Watertown, a sales office in Sioux Falls, and an additional manufacturing location in Madison.  Also included in the ANZA family of businesses are DakotaPost in Sioux Falls and Margle Media in Milwaukee.