Florists help local food pantry’s with “Caring Rose Week”

Florists across central United States will gather over 20 tons of food for those in need thru November 16th.. Dubbed “Caring Rose Week,” the stores are deeply discounting bouquets of one dozen roses and accepting canned goods as partial payment.

Florists in each community designate a food-distribution charity in their area. The canned goods collected are distributed to feed those within the community who cannot otherwise meet their nutritional needs. Coming at the onset of seasonally cold weather, the program helps food-distribution  programs when families begin to experience the greatest financial pressure.

Now in its 26th year, “Caring Rose Week” has distributed over one-half million pounds of food since its inception. The concept is the brainchild of Harry Whelden, General Manager of North American Wholesale Florists in Sioux Falls, SD. He said almost 225 flower shops across the Great Plains are taking the time and energy to help meet this need.

You can take part in Caring Rose week this week in Madison by stopping by The Floral Shop.  You can get a dozen wrapped roses when you bring in 2 canned food items and $10 plus tax.  All food donations will stay in the community to help neighbors who may be in need of food assistance during the holiday season.