Visitor spending in the state set an all-time record in 2023.

According to the annual study conducted by Tourism Economics, visitors to South Dakota spent $5.0 billion in 2023, 21% higher than pre-pandemic heights reached in 2019. Visitor spending increased by $233 million. 

The number of visitors to South Dakota increased 325,000 to 14.7 million travelers in 2023, surpassing pre-pandemic visitor totals for the first time. 

More than 57-thousand jobs in the state are supported by the tourism industry, which generated two-point-two-billion dollars of income for those families.


In 2023, tourism generated 384 million dollars in state & local tax revenue, an increase of $23 million dollars over 2022. 


A link to the full 2023 Tourism Economic Report can be found here: