First Bank & Trust Receives Naming Rights to First Bank &Trust SportsPlex in Madison

First Bank & Trust and FirstLine Funding Group in Madison will be partnering with the Lake Area Improvement Corporation for a sponsorship and exclusive naming rights for the First Bank & Trust SportsPlex in Madison.  The facility will be housed in the former Runnings Building in Madison.

Mike Kane, Community Bank President of First Bank & Trust in Madison says the SportsPlex will be an important activity hub for Madison, the surrounding communities, and their families. When they first learned of the need for a facility like this in our community, and the possibility of offering additional support through the naming rights, they  were immediately drawn to the idea.

Lori Gustaf, President of FirstLine Funding Group, echoes that same vision of their First Bank & Trust partners. 

Brooke Rollag, Executive Director of the Lake Area Improvement Corporation in Madison says one area of focus for the LAIC is adding opportunity for our community, We are incredibly thankful that First Bank & Trust & FirstLine Funding Group share that vision.

First Bank & Trust and FirstLine Funding Group’s sponsorship investment will be used for several upgrades, repairs, and additions to the existing site with a goal to open in January of 2024. Some of those improvements will include a complete remodel of the existing structure, which contains just over 13,400 square feet. The SportsPlex, located at 535 N.E. 3rd Street, will house new batting cages, an archery range, a golf hitting bay, and a designated agility practice space.